Like all successful ventures, the decision to sell your home needs a Realtor® that has a business plan to do that. Not only is the time involved to keep the home clean stressful, it is taxing on the family as a whole (especially for a family with children). Each home I list will be given an aggressive plan of action to move it off the market as quickly as possible, for top-dollar. Simply listing on the MLS®, in my opinion, is old-school & isn’t proactive enough. I am not disputing the power of the MLS®; obviously it is, to date, the cornerstone of real estate marketing. However, when you hire a realtor®, you should be demanding the best of advertising techniques, social media & open house days, should they be necessary, as a lure for those in the market.
TWITTER: The first two weeks of your home being on the market is crucial; having your home priced properly will engage the most serious of buyers to your home. Twitter is an essential tool during this period & will be used aggressively. Feeds about your home, accompanying pictures, as well as links to the blog, website & MLS® are the necessary techniques I use to market your property to local home buyers. These feeds are also followed by a large host of local realtors ®, decorators, & businesses. Social media is a resource that, when used often, professionally and aggressively, have the potential to drive traffic to wherever you need it. In my case, I use it to link to my website, my company blog, my decorating blog, the MLS®, Facebook, LinkedIn and everything in between (newspaper & online ad resources). Social media is powerful: Do not underestimate it.
WEBSITE: www.fancyshacks.ca is my name, brand & reputation. Your home is placed on the website as well as the MLS®. I am a firm believer in the power of social media because it is “live”, and more current than the MLS®. Social media is the medium I use to draw traffic to my website which will have all the details, pictures &unique features of your home.
BLOG FEATURES: I own and write on two blogs: http://www.fancyshacks.ca/category/my-blog/ which is my main real estate blog, where your home will be featured. The other blog is secondary, however, another route & angle that can be used. www.graceyourwalls.com is a decorating blog, which has an international following of interior designers, decorators, trades people & many other professionals from all sorts of backgrounds. If we stage your home, it will be featured on this blog, with your permission, or if your home has exceptional workmanship/décor this will be added as another marketing vehicle. The links from Twitter direct traffic to BOTH sites.
LinkedIn: My professional LinkedIn account has links back to my home front website & blog.
FACEBOOK®: Obviously most people are aware of the immense pull of Facebook. Again, Twitter links, blog updates & website updates are all fed to & from Facebook.
PRINT MEDIA: Advertising in the local paper still is a necessary advertising medium the public still utilizes for real estate purposes. We will discuss the paper that will best drive results.
THE SOCIAL MEDIA CHAIN REACTION: Of course, all of the above techniques are dependent on your approval. Trust the magic of the digital world because it is rapidly changing real estate & how we do our business. Real time apps such as Twitter make it possible to lure homebuyers to the blog & website, and from there back to the MLS like one massive vortex of advertising magic. Twitter is simply amazing and I call it my “fishing rod”, as it is the way to bridge the gap from buyer to seller and back around again.
